Wondering what the Skyscraper Technique for SEO is? How to execute the Skyscraper Technique to get more website traffic? You have come to the right place. In this article, you will learn all about the skyscraper technique and ways to implement it.
Looking for a reliable link-building method you can use time and time again? Use the Skyscraper link-building strategy.
Let’s face it, much of the information regarding growing your website’s traffic that you find on Google is outdated. The tactics that were successful two years ago won’t work now!
Even after investing a lot of effort in developing excellent content, it can be incredibly upsetting if you don’t see any progress.
The most typical advice for boosting traffic to a new blog is, as we all know, to “produce more content, share it on social media, optimize for keywords, blah blah blah.”
You probably already know that won’t work if you’ve been blogging for a time. Because the advice is not specific and it is not PROVEN to bring you results.
What should you do then?
To create high-quality backlinks and boost your overall website traffic, you must come up with innovative strategies to market your blog.
Here, the Skyscraper strategy enters the picture as one of the powerful methods to create high-quality backlinks. Regardless of whether you’re creating a brand-new blog or updating an existing one, you can utilize this strategy to develop links and boost your overall search traffic.
Why marketing is more important than content creation?
If the content you believed would go viral doesn’t produce the desired outcome, it hurts awfully, right?
There is a difference between producing popular content and producing content that will become popular. Even if you believe a piece of content would become viral, it might not receive even 100 visitors. What exactly is wrong here, then?
The general consensus is that “they must develop more material to increase traffic to their blogs.”
When there was little competition a decade ago, that was absolutely true. But does it still function today? NO!
You see, millions of blog entries are published every single day, and there are a lot of blogs (read: thousands) that are going live. If you don’t effectively advertise your blog entries, it’s almost tough to obtain a lot of attention for them.
“Pay attention to investing 80% of your effort on content promotion and 20% on content creation.”
In order to reap the REAL rewards from your blog, let’s suppose you spend two hours writing each piece and eight hours advertising them.
So keep an eye out for opportunities to market your work. We are aware that there are numerous promotion techniques available (such as social media, email, SEO, forum posting, etc.), but they are not very efficient if you are a new blogger. Why? Nobody will share your content if you don’t have enough online connections!
What more are you able to do? How can you attract more social shares and visitors to your blog by obtaining inbound links from other blogs?
Is there a straightforward method you can use to increase the visibility of your blog posts?
There is one; it is called “The Skyscraper Technique.”
What is The Skyscraper technique?
The term “Skyscraper method” was initially used by Brian Dean.
The skyscraper strategy may be summed up as “generating more social shares and high-quality backlinks by producing content that is shown to be excellent.”
Your content rises to the top of the conversation like a skyscraper. You get backlinks to your article by doing that.
The skyscraper method consists of 3 easy steps;
Step 1: Find a topic that is linkable
Step 2: Produce content on that topic and make your content better than the existing one.
Step 3: Connect and reach out to the appropriate individuals to start receiving links, social shares, etc. for your work.
Benefits of Skyscraper techniques
Do you want to know why this method works so well? Here are some of its advantages.
Using the skyscraper method, you can:
- Create useful, high-quality material for your readers.
- Boost your social media shares
- boost the overall number of backlinks to your blog content, which is the key component of off-page SEO.
- gain more blog comments
- gain more authority
- amplify the reach of your blog
- improve the volume of search engine visitors to your blog.
- cultivate enduring connections with other bloggers
Overall, this method makes use of a tried-and-true framework for content development that enables you to quickly move up Google’s search results pages and attract more blog readers. We all require that to create successful websites, right? Make the most of this link-building method, and the results will astound you.
Are you certain that this method is the best fit for you? So why are you still waiting? Let’s go into the specifics of how to apply the tried-and-true Skyscraper strategy to create quality links and boost traffic to your blog.
How to Use the Skyscraper Technique for Link Building?
I’ll walk you through using this strategy to produce content that performs incredibly well in just 3 easy steps.
- Find a list of content ideas that are very shareable.
- Produce content based on these ideas, but make it stand out.
- To boost your blog’s visibility, connect with the appropriate people.
Discovering link-worthy content is the first stage in the Skyscraper approach. Discover the articles in your niche that are already performing well.
Why? If a blog post, video, or infographic in your niche is doing really well, it already has a very high chance of drawing thousands or perhaps millions of more visitors. You are prepared to rule the blogosphere by concentrating on “viral content concepts.”
How can you then locate a list of shareable and linkable articles in your niche?
What do you need?
Although there is plenty of blogging tools available, I strongly suggest the following three for the Skyscraper approach.
- Semrush (excellent tool to locate link-worthy content)
- Buzzsumo (to find the highly sharable topic ideas around your niche)
- Content Explorer by Ahrefs (this also gives you social metrics and onsite metrics to find better topics in any industry)
Here is a little illustration of how to locate high-performing content using Semrush.
Once on Semrush, go to the Organic Research tool and type in any URL belonging to a competitor.
Let’s use Backlinko.com as an illustration.
As you can see above, you’ll instantly see a huge list of metrics of that URL including all the keywords that are generating the traffic.
When you scroll down a bit, you’ll see a list of top pages with the most amount of traffic and backlinks.
Twitter: Everyone is aware of Twitter’s power as a social networking site for microblogging. Thousands of people actively search for various terms on Twitter, which has millions of active users. Simply type in your preferred keywords to get hashtags and links. Choose the URLs that receive the most retweets and comments. To generate additional buzz, you might start improving those content concepts.
Quora: One of the BIGGEST sites for questions and answers is Quora, where you may find a tonne of queries submitted by millions of individuals. Simply type in any term or topic, and Quora will display a list of questions you can use as topic ideas.
You are prepared to go on to the following phase if you have a list of several top-performing topic ideas in your industry.
Step 2: Create content based on your ideas and make it exceptional
The second phase will involve making the content more original in order to improve blog outcomes after you have discovered a list of the most well-liked topic ideas in your field.
“The secret to using the Skyscraper approach to get the amazing results is to create epic content.”
You won’t see success with this strategy if your content doesn’t entirely blow your viewers away. Nobody will link to your posts or share your content if your blog lacks quality content. The most crucial action in using this approach is this.
What can you do, then, to improve the content that has already “performed well”?
Add extraordinary value.
Here are a few smart strategies to help you produce blog posts that go viral.
Make them thorough: After compiling a list of ideas for viral blog articles, read each piece in its entirety. Learn what’s lacking. Make your posts as detailed as you can if they are not. And be sure to incorporate all of the logical components into the blog post concepts you have found.
Make it appealing: Include photographs, videos, or infographics in your blog entries if the blogs in your field that are already performing well don’t have many of them. Did you know that blog posts with lots of graphic content and clear explanations get more shares and inbound links? Spend quality time expanding your content with more photographs.
Utilize resources and data: The most reliable material in any sector is data that has been supported by research. Make sure to concentrate on producing real case studies, thoroughly researched content, etc. if you want to draw in a lot of social shares and incoming links from other sites.
It’s time to market your blog to the appropriate audiences now that you’ve finished producing the most shareable material in order to benefit from your efforts.
Step 3: Reach out to the right people
In order to get additional benefits from your content, find out who is interested in linking to or promoting it. How can you locate people who are eager to share or link to your blog posts?
Contacting people who have already linked to the original post is one of the easiest ways to accomplish it.
To quickly get a list of all the referring domains that are linking to a URL, use the Semrush Backlink Analytics tool.
To discover the backlink sources for the target URL, you simply need to input them.
Look at it;
As you can see above, the Backlink Analytics tool from Semrush is showing over 8.1K referring domains to one of the web pages from Backlinko.
Just click on the “Referring domains” to find all its backlinks sources.
See that? You will instantly discover all the linking domains that are linked to the original content.
Once you have the “list of targeted people”, you can then start pitching them your piece of content.
Create an email that is responsive.
The beginner’s guide to the Skyscraper technique is useful in this situation. You won’t obtain the intended outcomes if you skip this one section. At your own risk, ignore this “email outreach.”
The main tactic that can make or break this method is email outreach. You will never be able to achieve your goals if you don’t understand how to create emails that are read.
Learning how to write emails that receive responses is crucial.
Unfortunately, it’s not as simple as it sounds to acquire a reaction from the most important blogs. They are so busy that sometimes they don’t even have time to read your emails. You must take your time to write the most effective emails possible because of this.
Here are some practical suggestions for writing emails that get answers from influential people.
- Create a catchy topic line. since it will be the first thing that everyone sees. Consider that your email will be discarded if it is not compelling!
- Keep your email brief and to the point. Bloggers who work long hours often don’t have time to read lengthy, dull emails. Therefore, always write brief and to-the-point emails.
- Before requesting assistance, serve. Make sure you tweet other bloggers’ content and constantly link to them before asking for shares or links from them. In blogging, the win-win strategy is everything.
- Never send them an automated email; always address them by name. The secret to having your emails opened is personalization.
- Following up: Most bloggers make one of the most frequent errors when emailing other people, they send one email and expect a prompt response. As you can see, the best bloggers are very active. Every every day, they receive a tonne of emails. You should send them a second email to follow up if they don’t reply to your first one because it might have slipped their mind. After five to six days, send out another email as a reminder. You always get better outcomes by doing this. That is the key to using this approach to its full potential.
Here’s a sample email pitch that gets good results.
My name is Sarrah, founder of Keywordsforyou.com. I’ve been reading your blog from some time and I’m really impressed.
I recently wrote a post that is highly relevant to your most popular post (link).
Hope you’ll like it.
I’d appreciate your tweet!
See, how simple is the above email.
Is it possible to build your blog audience from scratch using the skyscraper technique?
Absolutely, yes. The tried-and-true method for creating a profitable blog from the beginning is the “skyscraper” approach.
You’re not the only one who wants to grow their blog’s readership quickly. Using the tried-and-true techniques, you can unquestionably create a huge blog. Unfortunately, there aren’t many “proven procedures” available today that actually work.
And utilizing this strategy, producing material that deserves links is quite easy. Discover the most well-liked content concepts in your business, then build better content around them. Reach out to the appropriate people, and fantastic outcomes will start to appear soon.
To get the most out of this strategy, be sure to take the time to create longer material, add appealing photos, make your content SEO-friendly by better optimizing them, and promote it to the appropriate audiences.
FAQs | Skyscraper Technique SEO
Here are some of the questions about the skyscraper technique in SEO.
What is a skyscraper SEO?
The Skyscraper Technique is an SEO research and content creation framework that aims to make your site the tallest “skyscraper” on the internet. Like a skyscraper, you become the one everyone is talking about.
How do you use the skyscraper technique?
Here’s how to construct links using the skyscraper strategy.
– Use tools like Semrush to find high-performing content in your niche.
– Create 10 times more effective information on that subject.
– Disseminate it to those who have previously shared and linked to the original content.
Backlinks are incoming links from a web page on one website to another.
Since search engines like Google and Bing use backlinks as a ranking component, link building is still crucial for SEO.
Why is the skyscraper technique important?
The skyscraper strategy has numerous advantages, such as:
– It helps you get backlinks
– It raises the rank of your content in search engines
– Attracts comments and shares on social media
Final Thoughts on Skyscraper Technique SEO
When we spend too much time developing anything, we all know the feeling of having no one read or share it. Most people are hesitant to cease blogging because of a “lack of readers.” It’s time to start utilizing other tested tactics, like the Skyscraper strategy, if you are having trouble growing your audience through content.
Producing top-notch content is ten times better than uploading new articles every day. A poor post is just as bad as none at all. So be sure to spend quality time writing informative content that will benefit your readers if you want to deliver great outcomes to your blog.
Hire someone to do it for you if you don’t have the time to produce high-quality content. But be careful to only publish top-notch material that people will want to share and link to.
Don’t be shy about including links to other blogs in your blog postings. After all, in order to receive more social shares from other people, you must first share with other people, and in order to receive links from other people, you must begin linking out to other people.
The Skyscraper link-building and SEO strategy is highly recommended. It’s crucial to concentrate on sending effective emails to active bloggers in order to receive replies. Don’t give up if you don’t hear back from your initial email; send them another one and keep trying until you do.
Why are you holding out? Start utilizing the Skyscraper approach for SEO and let us know in the comments if you have any additional queries.