What if I told you that you can rank your website on Google in Just 30 days?
The key to ranking your website on Google is to find the most relevant keywords.
And the most common way to find plenty of relevant keywords is to use a good keyword research tool.
Here I will show you how to use a simple yet effective keyword research tool – KWFinder to rank your content on Google.
It’s an easy step-by-step guide that will help you to get tons of organic traffic in no time!
The main advantages of using the KWFinder tool:
■ It saves you a lot of time (you get hundreds of keywords ideas
literally in one click)
■ It offers data you wouldn’t find elsewhere (like keyword difficulty,
search volume, SERP data)
■ It gives you a competitive advantage (against those who don’t use
any keyword tool)
Stages of keyword research
For the purpose of this guide, I have divided the whole process into 3 main steps:
- Finding the keywords
- Analyzing the keywords
- Using the right keywords
Let’s look at each step in detail
Step 1 – Finding the Keywords
There are two basic methods to approach the research in a keyword tool:
a. Search based on a seed keyword
As suggested in the name, this method starts with a seed keyword. This can be any phrase that describes the topic.
If you want to create content about coffee machines, just enter the keyword coffee machines into the tool.
The suggestions are based on the topical relevance and autocomplete feature – keywords containing the seed keyword + (an)other word(s).
Besides the keyword suggestions, a KWFinder tool offers SEO metrics to help you analyze and pick the right keywords.
You can quickly check the exact search volume, the difficulty of the keyword, and the search results page (SERP).
b. Competitor-based keyword research
Competitor keyword research is one of the most valuable features of the KWFinder tool.
Why? Because it is super tedious work to find your competitors’ keywords manually. You would literally have to go page by page and guess the keywords your competitors focus on.
But it is a matter of a few clicks with KWFinder.
There are two basic ways to do it:
1. Check your competitor’s domain to get new topic ideas
By checking the keywords your competitor ranks for, you can find new interesting topic ideas you can cover with your website.
In the example below, I have entered the domain of a popular blog about coffee homegrounds.co. The tool shows a list of hundreds of keywords this website is ranking for.
As simple as that.
2. Check specific URL to get keyword ideas for a specific topic
This technique is usually used if you already have a topic in mind. Let’s say you want to write an article about “pour over coffee” for your coffee blog.
Just enter the keyword into Google and see who ranks for it. If it’s not you, it’s your competitor 🙂
Once you found the competitor, just enter the URL of his article and you can see other keywords the article ranks for. All of them are keywords closely connected to your main topic.
In the screenshot, you can see that one article about “pour over coffee” ranks for other related terms such as:
- “pour over coffee temperature”
- “pour over filter”
- “pour over coffee instructions”
- “what is pour over”
All of them are keywords you can use in your own piece of content.
Pretty cool, right?
Step 2 – Analyzing your Keywords.
Now that you have dozens of keyword ideas, your main task is to select the ones that will bring the most value to you.
You don’t want to optimize for hundreds of keywords, right?
There are three key aspects to consider – popularity, difficulty, and relevance of the keyword.
1. Popularity of the keyword
The popularity of the keyword usually means the search volume – how many people search for the given phrase.
It is an important aspect, if the search volume is low, making elaborate content around that keyword will not give you results as it simply means nobody on the internet is searching with that keyword.
2. Keyword difficulty
The higher the keyword difficulty, the harder it will be to rank for the keyword with your website.
The difficulty metrics used in keyword tools take into consideration the authority of the website ranking in the 1st SERP. If there are many low-authority websites in the first SERP, there is a high chance of ranking for the keyword.
3. Relevance (search intent)
SERP (Search Engine Result Page) analysis should be an integral part of every keyword research. Not all keywords that appear in the research tool are relevant for you.
There are 4 basic search intent categories:
- Navigational – the user is searching for a specific website/brand
- Informational – the user is searching for general information
- Transactional – the user wants to buy something online
- Commercial – the user wants to do the research before purchase
Here are some example keywords and content types for each search intent:
The best way to discover the intent behind the keyword is to Google it and see what ranks in the first SERP.
Let me give you an example:
Let’s say you own an online aquarium supplies store.
And you want to find a focus keyword for the product page of your website for a new advanced aquarium filter called AquaClear.
In the research tool, you find the keyword “best aquarium filter”. It has a solid search volume and it seems quite easy to rank.
So, now you go ahead and write a title with this keyword for your post.
“AquaClear – the best aquarium filter for your fish tank”
Quite a catchy title, right?
However, a quick look at the SERP will show you that your chosen keyword is not suitable for your content.
Why? The search intent doesn’t match.
Google clearly understands “best aquarium filter” as a commercial keyword – all the results are reviews and buying guides.
You wouldn’t be able to rank the product page of your website, because it has a transactional character.
You have two options now:
- Find a focus keyword with a suitable intent (e.g. “aquarium filter buy”, “aquaclear filter price”)
- Create a new piece of content to match the search intent (e.g. a comparison of the best aquarium filters with links to your online store)
The main goal here is to match the intent behind the query with your content type.
Step -3 How to Use Keywords.
Many keyword research guides end at this point. You’ve found the keyword. You picked the ones with the best metrics.
The question is: What to do next?
In this chapter, we’ll take a look at some useful principles and tips on how to use keywords properly.
They’re closely connected to on-page optimization and content strategy, but very relevant to keyword research too.
Think of keywords as individual topics (the content hub model)
Instead of organizing the articles into artificial categories (or, even worse, having no structure at all) organize them by topics divided into content hubs (sometimes also called topic clusters).
Here’s a visual representation of the content hub model.
There are two main types of content in the content hub model:
- Pillar content – the main post or page broadly covering the topic – targeting broader keywords
- Cluster content – supporting blog posts explaining the subtopics in detail from the pillar content– targeting more specific keywords
Let’s take a look at a specific example:
If the content on your blog is about running and focuses on jogging, the keywords and content titles may look like this:
Focus keyword and pillar article title:
- Jogging: All You Need to Know – A Complete Guide for Beginners.
Focus keywords and titles of possible cluster articles:
- jogging types (What Are the Basic Types of Jogging for Beginners?)
- jogging mistakes (The Worst Jogging Mistakes and How to Fix Them)
- jogging benefits (7 Incredible Health Benefits of Jogging)
- treadmill jogging (15 Tips for Treadmill Jogging at Home)
- best jogging shoes (How to Find the Best Jogging Shoes + Reviews)
If you take keywords as separate content topics, it makes you think about the natural relationships between them.
You’ll understand that keyword research is not only about search volumes and difficulties. First of all, it should help you understand the way people search and think on the internet.
This helps you to create content that covers the topic thoroughly and satisfies users’ needs.
Use the focus keyword (when relevant).
Once you selected the focus keyword for your page, use it on the page in the key elements.
Don’t overuse the keyword. The best practice is to use the exact-match keyword in:
- The title tag
- The heading of the page (and subheadings, if relevant)
- The body of the page (ideally in one of the first paragraphs of the text)
- Anchor texts of internal links pointing to the page
Everyone knows that keyword stuffing is an outdated technique.
Do not try to stuff the exact match keyword into the post to meet a certain keyword density (there is no ideal number and never was).
- Trying to insert some keywords into your post artificially, just because some tool told you to do so, is the wrong approach. Instead, write naturally and cover the topic thoroughly.
- You don’t have to use every single related keyword. You may actually rank for keywords you didn’t even use in the text.
Let’s take a look at this example:
If you look for the keyword “strong coffee”, the first result is an ultimate list of the best strong coffee brands by Caffeine Informer.
A quick look at the article will reveal that it is a well-written, comprehensive post with a ton of useful information and tips.
If we run the post through KWFinder, we’ll see that besides the original keyword (“strong coffee”), it ranks for other 92 keywords in the US (many of them on the 1st SERP).For example, it ranks #1 for the keyword “high caffeine coffee” – a solid keyword with 2,800 searches per month.
Now, if you look at the actual post, you’ll notice that the phrase “high caffeine coffee” does not appear in the text at all (neither does “high caffeine” nor “high caffeine”).
Yet, the post ranks #1 for it!
The author of the guide could write a separate article with “high caffeine coffee” as a focus keyword. Or he could try to stuff it into the post, together with many other “LSI keywords” to improve his chance to rank for them.
Instead, he wrote one quality post that covers the whole topic of “strong coffee” in a comprehensive way and uses natural language. The result? He ranks for many other keywords too!
If Google sees that your content is top-notch and relevant, you will rank for keywords you did not optimize for at all.
So, you see ranking your content on google becomes easy if you use the right tool, simply follow all of the steps mentioned in the above guide and you will be able to see results within a short span of time.
If you wish to get the benefits of the KWFinder tool, you may click here.